Payment points for restricted scenarios, payment points for value-added scenarios. Virtual currency Ad monetization.Growth focus of different life cycles of social products 1) Cold Special Database start stage Because matching is basically involved in the supply-demand problem of the two-sided market, at this time, for the cold start stage, the early operation and quality control of the side with insufficient quantity are particularly important. In dating products, high-quality users (the opposite sex products are young women) determine Special Database the future of the platform. 2) User growth stage Follow the user's main path to do conversion step by step. User exposure - click on profile page - message behavior (or like behavior) - reply behavior (or pairing behavior) - reply time, the efficiency of this closed loop basically determines Special Database the user's life. cycle. Don't worry about losing after matching, so you keep trying to keep users. For core users (using the platform to improve dating efficiency and save time), losing after matching is the embodiment of "the platform becomes an order". Just like Didi will never let passengers get off the bus for the sake of retention; Taobao Special Database will never let buyers receive the goods for the sake of retention. Finally, the life cycle of platform users naturally depends on whether. The user needs met by the platform itself are high frequency (frequency: "yp artifact" > dating > serious dating > blind date), and there is no business logic of so-called "high Special Database frequency and low frequency". , because the frequency difference here naturally subdivides needs and users. The same person will naturally choose different products when meeting their own needs at different levels. The frequency will finally reflect the different active user scales when the number of registered users is the same. For example, no matter Special Database what Tantan does, the scale of active users is difficult to surpass Momo (the efficiency of left and right sliding is lower than that of the grid list display).