The most frequently asked question, both online and offline, is: "What is the best web structure for my international site?" This question may seem quite basic and fundamental, but unfortunately there is no clear “right” answer. While there are general best practices, the Phone Number List truth is that if you're in a relatively competitive industry, selecting the best international web structure should take more into consideration than what Google suggests. The structure you choose should be based on your specific needs, current status, and competition within your target markets. It is important to consider all of these factors because you may end up creating more challenges in Phone Number List your international SEO process or completely risking your international SEO success if your selection is not the best.
Here are the factors I consider to give the best possible recommendation for each situation, by asking these questions: 1. Are you targeted by country or language? This Phone Number List should always be the first question to answer in any international SEO process: how will you target (or how do you currently target) your international audience? By language? By country? Many companies are not entirely clear about this, which can cause problems with the implementation of international SEO. This is the reason why websites end up trying to target the French audience with a Phone Number List subdirectory in a UK country code top-level domain (ccTLD) or by displaying flags in their targeted web versions.
By language (as if it were targeting by country). While ideally the best way to target any audience is at the most granular and personalized level (which in this case would be country targeting), the truth is that there are situations where country targeting is Phone Number List not the best option: When location might not be such a critical factor in how your business operates and model. For example, localization may be less critical for a technology blog with an advertising-based business model or a Phone Number List SaaS business than for an e-commerce or real estate site. For example, Atlassian and Skype have language, not country, targeting for their international web versions.